Content

When it comes to your brand, you are what you write.

With over 8 years of content writing experience, I know a thing or two about puns, punchlines and prose. If you know what you want to say but you’re not quite sure how to say it, my content services are for you.

Content services

E-Commerce Copywriting

You have a product. Now you need to sell it. I have experience in writing for over 100 e-commerce brands, from social ads to website copy and more. If you’re not gripping your audience with the right CTAs (that’s call-to-action to you and me), then those all-important sales may pass you by. I’ll work with you to reach the right customers at the right time.

Advertising

What do your favourite ads all have in common? They make you feel something. Whether it’s the iconic John Lewis Christmas ad, a billboard that catches your eye, or even a TikTok ad that makes you smile, I can work with you to construct the most powerful messaging for your business’s advertising.

Content Strategy

To blog or not to blog? Nowadays, that isn’t the question. Blogging is something that every business should be taking seriously if you want your website to start ranking against your competitors. If your SEO is more SEO-no, then I can help you formulate a content strategy that gives your content creators clear direction to drive traffic and engagement to your site.

Storytelling

It’s not all fairytale castles and swashbuckling adventures. Storytelling is the art of building emotional connections between you and your audience. From your origin story to your brand values, I’ll work on long-term storytelling strategies that will define your purpose and differentiate you in your market.

Blogging

Sometimes, it’s about getting back to basics. If you’re after well-written blogs crafted with your brand’s SEO keywords in mind, I can work with you and your content strategy to write blogs that will elevate and promote your brand whilst also driving that all-important traffic to your site.

Email Marketing

Emails are one of the fastest ways for customers to reconnect with your brand. Build your customer loyalty with emails that don’t clog up inboxes. I can work with you to improve your email messaging, click-through rates and deliverability to ensure the perfect balance between pacing and content.

Content FAQs

Whether you’ve worked with a content writer before or not, it’s always a good idea to ask questions. Get in touch below and I’ll be happy to discuss your individual content requirements.

  • Of course! Sometimes you don’t quite know what you’re after until a third party points it out to you. I offer full brand and content audits of your website and marketing. I’ll assess what you need, and I can also make suggestions after our initial call.

  • Depending on the work you require, I have various packages available that start from one-off pieces of work up to monthly retainers. I will be very transparent about the hours you’ll get for this.

  • I have years of experience using Klaviyo, Omnisend, Mailchimp and Hubspot for creating emails and marketing flows. If you prefer to keep your website and emails under one roof, I can also assist with Shopify and Squarespace email plans.

  • It would be foolish of me to say that AI isn’t going to play a big part in the creative process for many businesses. But an AI tool like ChatGPT is only as good as the prompts you give it. I tend to give AI a wide berth unless I want a quick flash of inspiration. I think true creativity is better from a human brain, not a computer’s. You’re not paying me to use AI.

  • Short answer? No. With 8 years of copywriting experience pitching and presenting my work to hundreds of brands, I pride myself on my ability to write, and write well. To promise you a sample of my work means skipping the discovery session and in-depth brand audit, which I deem to be the most important part of what I do.

  • I get it. Even the best creatives don’t always nail it first time. Usually my process of spending two hours getting to know your brand before I put pen to paper ensures that we’ve outlined expectations and tone of voice from the get go. However if there is a problem, I will receive your feedback and work with you until we’re both happy with the results.

“Excellent writing and perfectly pitched between passion and product.”

- Recent client review

Excited for copy that moves your customers?

Let’s take the guesswork out of your content marketing decisions.